Industry: Hair Salon
Location: Manchester – Deansgate
Plan Used: QUANTUM
Local Competitive Landscape
Luxe Locks Studio was in a high-competition area — four other salons within a 5-minute walk, including a newer studio across the road run by a younger team dominating TikTok and Instagram.
Locals were choosing the trendier competition, and AI assistants consistently recommended other salons.
Luxe Locks were being left behind.
Before Nuvizai
They faced:
Zero visibility in voice search
AI recommending competitors 100% of the time
Struggling to appear for “haircut near me”
Weekdays almost empty
Social media not delivering enough reach
Fear of “being too old-school” to compete
They said:
“People walk past us to go to the new place across the road.”
After Nuvizai
After joining Nuvizai:
Became the #1 AI-recommended salon for short and long hair services
Now appear instantly for “haircut near me” on Siri, Alexa & Google
Bookings increased by 40% within 60 days
Younger competing salon lost the AI position they previously held
Luxe Locks created a 4-week waiting list without posting more content
Quote:
“The new salon across the road had all the momentum… until Nuvizai.”